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Grab a glass and raise a toast to the Cider 66 Festival!

cider 66 festival new mexico wine

Cider & Music

This one-day event will be one cider-filled, rocking event complete with a classic car show, vintage items, memorabilia from Route 66 and food trucks of all types. Join us for live music including classic rock and roll, rockabilly, and Motown which will provide the perfect soundtrack for a day of reminiscing about the glory days of the Mother Road. Don’t forget to bring your old 45s and give them a spin on the record player!

A History of Beverage Excellence

The Cider 66 Festival is sponsored by New Mexico Wine. New Mexico Wine & Grape Growers Association is a non-profit organization created in 1991 as the trade association for the winery and vineyards of New Mexico. For 28 years, their staff and members have worked together to build a robust industry of family-owned wineries throughout the state. New Mexico Wine dedicates its focus to three primary programmatic areas: promote, protect, and educate.

Promotion refers to the mission to promote the industry as a whole and work with individual members to enhance their brands and leverage media opportunities. New Mexico Wine has built strong relationships with state and local tourism agencies to help drive customers to their member wineries. The protection aspect of their mission refers to protecting the industry by building a healthy business climate for New Mexico wineries and vineyards through advocacy and legislation. Finally, education is an ongoing activity that includes a multi-day wine education conference every spring and their new program, The Wine Studio. This is a series of seminars and workshops to help their members improve their vineyard operations and winemaking techniques. They also work closely with New Mexico State University and other non-profit organizations to expand learning opportunities for amateurs and professionals.

The Details

When: June 29, 2019
Time: 12PM-6PM
Tickets: $20 for general admission (21 and over), includes a complimentary tasting glass and cider samples, and $10 for designated drivers and kids aged 15+

Join in the Cider Fun

Ready to toast to the beautiful state of New Mexico at the Cider 66 Festival? Click here to contact us today!